Life before the banking system – the art of bartering

Businesses are deciding to trade with each other in a totally new and inventive way - by trading skills and services. Stage left the act of bartering, last seen before coinage and the banking system was even invented. Contra deals and the new practise of swishing is how many small businesses, solo-preneurs and individuals are surviving in a weak economy where the $dollar is illusive.

There have been reports of Website developers are trading website development in exchange of the services of their clients, such as singing lessons or access to a client database; hair dressers swopping a expensive hair treatments for advertising and groups of women trading nearly new outfits with each other.

Shows and events are starting to use conta deals to fill last minute booths, as they find it harder to fill the space by conventional means. A contra deal is based on the whole idea of swapping out one ‘this’ that the other wants needs and values.

Barter Groups are springing up everywhere as companies club together and place a value on time, product and service, to establish a common valuation system which can be traded across the group rather than just one on one so that if they don’t find a direct match for what they want in return, it can be facilitated through the group as a whole.

Using a barter or swapping strategy means that businesses can continue to develop and grow and stay in the running where they might have otherwise fallen along the way side, ceased trading or been prevented from evolving to meet the new economy.

The great thing about the small solo-prereneurial business is the ability to modify the way the business works to accommodate this model in the act of the survival. “Life will find a way" as Jeff Goldblum's character knew too well in Jurassic Park. Business will find a way of sustaining a livelihood.

Give bartering and contra deals, a go. You'll keep busy, get you more growth opportunities AND build some very strong business relationships along the way. The stronger your bond with your potential clients and advocates, the more business you will win. The business with the strongest relationships will take it all.

Tina Jesson - The Visibility Creator
www.tinajesson.com and www.whatthemediawants.com

"Tina Jesson is the ONLY British female speaker, writer & trainer who helps solo-preneurial businesses to equip them to achieve maximum 'million dollar visibility', in the fastest and most cost efficient way possible, to achieve ‘client magnet’ status & create more wealth. Don't be the best kept secret - get The Visibility Creator."

Author of 'How to Play the Property Game' and 'The Solo-preneurial Marketeer'
Founder of www.homestagerstoday.com & www.homestagers.co.uk
Tina Jesson Enterprises LLC

What The Media Wants

Tina Jesson - The Visibility Creator

I have been creating visibility for businesses and working the press for publicizing my own expertise and my own businesses for over 8 years. I have achieved a massive $1Million worth of press coverage based on column inches and air time that I might have otherwise had to pay for in advertising. I have a policy of NEVER paying for advertising. Not when you know ‘What the Media Wants!’. In this ‘What the Media Wants’ section, you too can benefit, for your own self promotion and that of your business.

I admit it - I am a PR tart! I will do almost anything to get PR for my companies. It’s fun and FREE – but it does take a little time, writing and finding an interesting way to put your message and story across.

Don’t beleave me? Well after being featured on UK TV numerous times, twice on BB1 including Live TV, been an expert of Tonight with Trevor McDonald (the UK equivalent in prestige to Oprah or Larry King) featured in the Wall Street Journal – the European edition (I didn’t even knew there was an European edition, but there I was being quoted on the front page of their property section.) Featured in most of the UK Lifestyle magazines and been on front pages of property sections of the daily Telegraph, Observer and Sunday Times. I’ve even appeared in my underwear for SHE magazine. Now that’s commitment to the cause. How far would you go in getting free PR for you and your business?

I speak to start-up businesses and small companies on ‘How to get a $1million worth of PR with no money down’ and share my personal success ideas on how I achieved that. All backed up with case studies and no absolutely no theory guaranteed.

In the best selling amazon book Teach Yourself How To Get On A TV Show
by Katherine Lapworth, I go in to some detail of how I have been actively sort out as an expert.

What I have learned is PR really does sporn more PR. How did the author find me in the first place?

I have created ‘What the Media Wants!’ as a collection of articles especially written and aimed at the subject matter which the press is actively looking for.

How it works

In this BLOG you will be invited to comment on articles which journalists are actively seeking from both the USA and UK.

By contributing your thoughts, case studies and ideas, and leaving details of who you are and the company/business you represent, the press is more likely to a) pick the article as it is more rounded and contains more views that the view of a single author and b) you and your business gets picked up and promoted too. The article links then get sent out to my freelance friends and journalist contacts. It’s that easy.

Please come back regularly and feel free to contribute. Even if you don’t agree with my ramblings, that’s great, because the press really want to know – it’s ‘What the Media Wants!’

Tina Jesson - The Visibility Creator
Author, business growth expert, consultant, trainer and speaker. www.tinajesson.com

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