Wednesday, August 12, 2009

Accidentally Green

“More than I realized.” admits Tina Jesson, founder of The British Academy of Solopreneurs – who admits to ‘going green’ more by accident than by design…

"I’ve realized that over the last couple of years I have been slowly going greener, one step at a time. I think I'm just more aware. Maybe it's due to the green message being everywhere; in the papers, on the TV and more and more green and eco businesses setting up. I'm convinced green living is something that society in general will evolve into. To be less wasteful and save money. Why not?"

So what are the little things Tina does differently now?
• Washing clothes at 30 degrees c – it’s simple and saves time and money. The wash cycle is shorter and I use less energy
• Using a concentrated natural biodegradable laundry liquid. One made from Aloe Vera is great as it’s really soapy but contains no phosphates and being concentrated I use so little one container lasts for 6 months so less in land fill.
• Using a tumble ball in the tumble dryer. Yes I still use the tumble dryer but with a re-useable ball which saves using fabric softener in the washing machine, so doesn’t pollute the water
• Recycle as much packaging as I can and don't buy over packaged items
• I have always taken my never used items to the charity store. That way I know it’s going to be reused when I’ve finished with it
• I car share when I’m out and about with work colleagues. I like driving so I often drive other people around
• I've found a great hair dresser who only uses eco-friendly products and that's kind to me as well as the planet. No bleach, no carcinogenic chemicals. (Contact: Suz Haire, The Studio Salon and spa, 5501 E 71st # 6 Indianapolis, IN 46220 Call 317-40-7894)

Now I live in the US I pay for a re-cycling service. That’s seems odd to me because in the UK we didn’t pay extra, but then our waste was only taken away once every 2 weeks. It certainly made me more aware. Coming from a small island like Britain, we’re all but out of landfill, so recycling is more a way of life. I am surprised that trash firms don't promote the recycling services more though.

In this economy, businesses, large and small will start to look at saving resources and being less wasteful to save money and that will have a positive impact on environmental issues.

Businesses and lifestyles are changing with people from all walks of life becoming more aware of environmental issues and doing their part. For me, going green is all about small adjustments rather than drastic changes and I’ve already managed to go that bit greener in my home and work life without really noticing it at all.
(Based on ‘Accidentally Green’ a seminar presented by Tina Jesson at BBC Summer Festival 2008, Birmingham UK)

See Tina’s FREE video by going to www.tinajesson.com

Thursday, July 9, 2009

Green Fest - Indy 2010 : Call for Speakers & Sponsors

For Immediate Release
July 9, 2009

Phone 317-641-1919 Fax 765-676-5344

Green Fest Expos is proud to announce that on March 12-13, 2010, we will be hosting the First Annual Green Fest – Indy. It is our wish to have green your company join us that weekend and help bring the facts about “Being Green” to the families of Indianapolis.

This event will be held at the State Fairgrounds in the Toyota Exposition Hall.

We are taking Early Bird Registration from companies wishing to exhibit and sponsor and from industry speakers.

Call 317-641-1919 and leave your contact information. We will send out a packet ASAP and if you have any questions, we will be glad to return your call.

Sponsorship packages are available at varying levels. This information will be included in your packets.

We are also interested in hosting educational workshops in conjunction with this event. If you have any interest in participating is this portion of the event, please let us know when you call.

Sincerely,


Tina Jesson, Bill Mentgen, Kelly McNulty
Green Fest Expos

Tuesday, July 7, 2009

For women who love to swap

For women who love to swap

By Siobhan Courtney BBC News - full story here

Siobhan Courtney is invited to her first swishing party
Want a new outfit but loath to splash out when every penny counts? A swishing party is a swap shop for the smart set.

"Everyone's swapping now, darling - it's so fashionable".

I nod at the immaculately turned-out girl flipping through hangers in a furious frenzy. I'm at my first swishing party at a beautiful Georgian house in East London.

Swishing is a growing trend, where a gaggle of fashion-loving women get together, feast on nibbles, guzzle wine and swap their clothes. Eco-fabulous recycling at its best.

It says on the invitation that everyone must bring at least one clean, good quality item of clothing to donate to the rails, but people can leave with as many items as they wish. Is this fair if someone brings just one item but sashays away with a handful of designer clothes?

My own donation is a skirt that cost £50 that I've worn once - hopefully someone will love it enough to give it a new home.

Worn again

The dictionary defines swishing as "to rustle, as silk" but Lucy Shea, strategy director of green PR firm Futerra, has applied the term to clothes swapping parties - similar in concept to Tupperware parties of yore.
RULES OF THE RAIL

Bring at least one item of clothing
No claiming items before the swish opens
No fighting over clothes
Women have swapped clothes for eons, and the success of eBay shows that women will happily bid for someone else's cast-offs. But that costs, and swishing is free.

After an hour of browsing - "of course I don't mind if you try this on," says more than one woman through gritted teeth - it's time to swish. All 40 of us step away from the rails as Lucy outlines the rules: "Remember ladies: no scratching, no spitting, no biting. Three, two, one - SWISH."

We all surge forward, a steely glint in many an eye. Several people make a grab for the same top; another two swap high-fives as they clutch their chosen items; and one woman looks devastated as another snatches a green tweed jacket from her hands.

But mostly the party-goers bond as they haggle over clothes. A trio huddle over a royal blue scarf, earnestly discussing whether or not someone with blue eyes suits it. The verdict, eventually, is no.

Reduce, reuse

Geraldine Brennan, a recent arrival from South Africa, is all for swishing. "Why not recycle - it's like passing good energy on. Not only are you saving the planet but you get a new wardrobe."

Why spend £100 on a new pair of shoes when you can come to a swishing party and get them for free?

Lucy Shea
Traid, the textile recycling charity, says 900,000 tonnes of shoes and clothing are thrown away every year in the UK. A clothes swapping party - whether an official swishing event or a DIY affair - can go some way to reducing this total.

Lucy adds although women love to shop, many feel guilty about splashing out on new clothes.

"Swishing parties are particularly significant in the current economic climate - why spend £100 on a new pair of shoes when you can come to a swishing party and get them for free? And, the best thing is you can have some glasses of wine, nibbles and make new friends who like you love fashion."

She has swishing hosted parties in New York as well as London, and says that the Americans are more ruthless than the mild-mannered Brits.

While some leave the party having hit the fashion jackpot, others come away empty-handed - much like a trawl around the High Street, but with the advantage of no cash outlay. As for my skirt, it looks far better on its new owner than it ever did on me. And in exchange, I can now add a silk and lace grey camisole to my wardrobe.

If you are interested in running a swishing party or have been to one - we'd love to hear from you.

Wednesday, July 1, 2009

What Are the Local Impacts of Climate Change?

A Public Round Table Discussion...

Environment America and the Richard G. Lugar Center for Renewable Energy at Indiana University Purdue University Indianapolis (IUPUI) will host a public round table event to discuss a recent report released by the U.S. Global Change Research Program on the impacts of climate change in the U.S. Expert speakers will give their reactions to the report and talk about the impacts of climate change from their individual perspectives.

THURSDAY, JULY 9TH
12:00pm
IUPUI CAMPUS CENTER, ROOM CE 305
420 University Blvd.
Indianapolis, IN 46202

Panelists: Bill Keith, President, SunRise Solar
Reverend Mike Mather, Broadway United Methodist Church
Dr. Gabriel Filippelli, Chair, Department of Earth Science, IUPUI
Jimmy Bricker, County Extension Director, Benton County
Representative, Truman National Security Project


Parking and Directions:
https://www.parking.iupui.edu/visitors.do
http://www.iupui.edu/about/maps/directions.html

Access to report:
http://globalchange.gov/publications/reports/scientific-assessments/usimpacts/newsroom

Contacts:
LuCinda Hohmann, Environment America: 312-291-0696 x220
Kyle Cline, Richard Lugar Center for Renewable Energy: 317-278-4723

Green Energy NOW!

Hoosier Environmental Council Announces the Launch of our First-Ever Video Contest!

Hoosier Environmental Council has launched a video contest for this summer and fall, coinciding with movement of major energy/global warming legislation in Congress (a historic bill just passed out of the House last week!)

The contest is called Green Energy NOW! and the goal is to find out what Hoosiers are doing to fight global warming in their daily lives and why/how they are advocating for green energy/climate action (personally and/or legislatively) – in new and creative ways (online videos).

Prizes will be awarded for the four videos that are:
- the funniest: $200 prize
- the most creatively produced: $200 prize
- the most thoughtful/well-researched: $200 prize
- the HEC favorite (GRAND prize): $500 prize
- All participants will receive an HEC organic cotton t-shirt and window decal...

You can make your video with a video-camera, a webcam, your cell phone, or post an image slideshow/presentation with music/voiceover. Keep your video under 3 minutes and upload it to the contest's YouTube page:

After you’ve uploaded your video, send your name, contact information (email and phone number) and the title of your video to Ms. Alex Eaks (aeaks@hecweb.org). We need your info to send you your t-shirt/decal and to notify you if your video is a winner!

The contest begins June 30 and ends August 24; winners will be announced on HEC’s website and the YouTube page on August 31 and contacted personally to arrange receipt of prizes.

For video ideas, software resources, and official contest rules, download these guidelines

Spread the news about this contest to your friends/family. This is a great way to keep the energy/climate conversation going - but in a more creative and personal way. Our relationship with the environment runs deeper than legislation - what's your story?

Hoosier Environmental Council website contest page

Tina Jesson is founder of the British Academy of Solopreneurs

Wednesday, May 6, 2009

A New Economic Revolution - Utopia!

By British Writer & Entrepreneur Tina Jesson www.tinajesson.com

I have had the luxury of working from home for the last 10 years, even when I was corporately employed, before setting up my own businesses. I’m certainly 100% more efficient than working from an office and there are other benefits...

It seems to me that with technology being so widely available it doesn’t matter what continent you are on, let along what building you are in, to switch on the laptop or answer the mobile phone.

As more and more people are leaving corporate world and choosing to start up their new business rather than face months on benefits, the environmental benefits will become ever more noticeable.

No more pre packaged lunches, or paper coffee cups or water buts required here, when everything is at hand in the home kitchen. To save costs, home based businesses will automatically reduce the paper in the system as they choose to work online. Web 2.0 technologies means more and more information is stored off site on hosted solutions, taking way the overhead of printing everything out hard copy.

It’s the corporations that will get left behind. Maybe they should be thinking more about right sizing than downsizing and taking the lead from those of us, whose whole way of life needs to change for pure survival.

When you think about it, this new breed of home based business and home based worker means that there’s less over-crowding in our cities, so you can start to get the lifestyle you want and move out of town. It’s like the cottage industries of the pre industrial revolution. With such a movement happening by osmosis, this back to basic living, we may well develop a new utopia. Becoming more self sufficient, not lonely, but part of a truly worldwide community, growing our own veg and having chicken in the run and the windmill in the yard creating energy to feedback in to the grid.

Using technologies and our collective knowledge in a much more cost efficient, energy efficient, global community way. This new economic revolution as President Obama called it. Life will never be quite the same again.

Who says miracles don’t happen?

"www.tinajesson.com - Tina Jesson is the ONLY British female speaker, writer & trainer who helps solo-preneurial businesses to equip them to achieve maximum visibility, in the fastest and most cost efficient way possible."
Author of 'How to Play the Property Game' and 'The Solo-preneurial Marketeer' and founder of the British Academy of Solo-preneurs

Monday, April 20, 2009

Life before the banking system – the art of bartering


Businesses are deciding to trade with each other in a totally new and inventive way - by trading skills and services. Stage left the act of bartering, last seen before coinage and the banking system was even invented. Contra deals and the new practise of swishing is how many small businesses, solo-preneurs and individuals are surviving in a weak economy where the $dollar is illusive.

There have been reports of Website developers are trading website development in exchange of the services of their clients, such as singing lessons or access to a client database; hair dressers swopping a expensive hair treatments for advertising and groups of women trading nearly new outfits with each other.

Shows and events are starting to use conta deals to fill last minute booths, as they find it harder to fill the space by conventional means. A contra deal is based on the whole idea of swapping out one ‘this’ that the other wants needs and values.

Barter Groups are springing up everywhere as companies club together and place a value on time, product and service, to establish a common valuation system which can be traded across the group rather than just one on one so that if they don’t find a direct match for what they want in return, it can be facilitated through the group as a whole.

Using a barter or swapping strategy means that businesses can continue to develop and grow and stay in the running where they might have otherwise fallen along the way side, ceased trading or been prevented from evolving to meet the new economy.

The great thing about the small solo-prereneurial business is the ability to modify the way the business works to accommodate this model in the act of the survival. “Life will find a way" as Jeff Goldblum's character knew too well in Jurassic Park. Business will find a way of sustaining a livelihood.

Give bartering and contra deals, a go. You'll keep busy, get you more growth opportunities AND build some very strong business relationships along the way. The stronger your bond with your potential clients and advocates, the more business you will win. The business with the strongest relationships will take it all.
Tina Jesson - The Visibility Creator
www.tinajesson.com and www.whatthemediawants.com

"Tina Jesson is the ONLY British female speaker, writer & trainer who helps solo-preneurial businesses to equip them to achieve maximum 'million dollar visibility', in the fastest and most cost efficient way possible, to achieve ‘client magnet’ status & create more wealth. Don't be the best kept secret - get The Visibility Creator."

Author of 'How to Play the Property Game' and 'The Solo-preneurial Marketeer'
Founder of
www.homestagerstoday.com & www.homestagers.co.uk
Tina Jesson Enterprises LLC