Business owners of construction and construction-related industry contractors are convincing customers that you can go green while not getting into the red. 
How are you marketing 'green' to customers?
As solar panel installations, energy-efficient appliances/renovations, etc., cost money, how do you quantifiably justify and market jobs so customers can see the benefits of savings over time? What cost concerns from customers which you need to overcome to make the sale?
Do you only sell in if the return on investment (ROI) is less than 2 years and what kind of energy saving percentage can you expect to achieve?
Are you finding ‘selling green’ more difficult in this market or are more people green aware and want to consider a greener build?
Please share your views
Tina Jesson - The Visibility Creator
http://www.whatthemediawants.com/ for free promotion of your business
http://www.tianjesson.com/
Part of Indiana Green Pages, http://www.myhomegreenpages.com/ a consumer web site the most comprehensive source of information and customer reviews of local green products and services. Green pages directory is a statewide community effort to help Hoosiers products and services that are health conscious, socially responsible and safe for the environment.
How are you marketing 'green' to customers?
As solar panel installations, energy-efficient appliances/renovations, etc., cost money, how do you quantifiably justify and market jobs so customers can see the benefits of savings over time? What cost concerns from customers which you need to overcome to make the sale?
Do you only sell in if the return on investment (ROI) is less than 2 years and what kind of energy saving percentage can you expect to achieve?
Are you finding ‘selling green’ more difficult in this market or are more people green aware and want to consider a greener build?
Please share your views
Tina Jesson - The Visibility Creator
http://www.whatthemediawants.com/ for free promotion of your business
http://www.tianjesson.com/
Part of Indiana Green Pages, http://www.myhomegreenpages.com/ a consumer web site the most comprehensive source of information and customer reviews of local green products and services. Green pages directory is a statewide community effort to help Hoosiers products and services that are health conscious, socially responsible and safe for the environment.
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