Tuesday, March 3, 2009

What The Media Wants
Tina Jesson - The Visibility Creator
I have been creating visibility for businesses and working the press for publicizing my own expertise and my own businesses for over 8 years. I have achieved a massive $1Million worth of press coverage based on column inches and air time that I might have otherwise had to pay for in advertising. I have a policy of NEVER paying for advertising. Not when you know ‘What the Media Wants!’. In this ‘What the Media Wants’ section, you too can benefit, for your own self promotion and that of your business.

I admit it - I am a PR tart! I will do almost anything to get PR for my companies. It’s fun and FREE – but it does take a little time, writing and finding an interesting way to put your message and story across.

Don’t beleave me? Well after being featured on UK TV numerous times, twice on BB1 including Live TV, been an expert of Tonight with Trevor McDonald (the UK equivalent in prestige to Oprah or Larry King) featured in the Wall Street Journal – the European edition (I didn’t even knew there was an European edition, but there I was being quoted on the front page of their property section.) Featured in most of the UK Lifestyle magazines and been on front pages of property sections of the daily Telegraph, Observer and Sunday Times. I’ve even appeared in my underwear for SHE magazine. Now that’s commitment to the cause. How far would you go in getting free PR for you and your business?

I speak to start-up businesses and small companies on ‘How to get a $1million worth of PR with no money down’ and share my personal success ideas on how I achieved that. All backed up with case studies and no absolutely no theory guaranteed.

In the best selling amazon book Teach Yourself How To Get On A TV Show
by Katherine Lapworth, I go in to some detail of how I have been actively sort out as an expert.



What I have learned is PR really does sporn more PR. How did the author find me in the first place?

I have created ‘What the Media Wants!’ as a collection of articles especially written and aimed at the subject matter which the press is actively looking for.

How it works

In this BLOG you will be invited to comment on articles which journalists are actively seeking from both the USA and UK.



By contributing your thoughts, case studies and ideas, and leaving details of who you are and the company/business you represent, the press is more likely to a) pick the article as it is more rounded and contains more views that the view of a single author and b) you and your business gets picked up and promoted too. The article links then get sent out to my freelance friends and journalist contacts. It’s that easy.

Please come back regularly and feel free to contribute. Even if you don’t agree with my ramblings, that’s great, because the press really want to know – it’s ‘What the Media Wants!’

Tina Jesson - The Visibility Creator
Author, business growth expert, consultant, trainer and speaker. www.tinajesson.com












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